Alongside the theatres that have been marking the 4th centenary of Shakespeare's death, there's been various other tributes from the obvious, like commemorative coins, to the less likely, like Selfridges (they sell fridges) theming their window displays around quotes from the plays. Taking the idea full-circle, the department store has also decided to actually stage one of them on-site, in a pop-up venue in the Oxford Street shop's basement. They're calling it the reFASHIONed Theatre, and handing out glossy programme/brochures PRINTED SINGLE-SIDED ON THICK PAPER HOW MANY TREES HAD TO DIE that remind us of the many high-fashion brands you can buy in-store (they also sell fridges) so the fact that this is largely a marketing stunt would normally have kept me away.
